Prices cut to attract public to cinema
8:57am Tuesday 9th January 2007
FILMGOERS are being offered a cut-price start to the new year.
The management at Consett's Empire Theatre is cutting admission prices by £1 for the rest of the month to encourage customers to stick with their local cinema.
For the past month, the Derwentside Leisure Services-run venue has been staging the pantomime Cinderella, and staff are now keen to encourage regular filmgoers to return to the building.
Sue Fox, acting theatre and arts manager, said: "Because the Empire offers only one screen, it is difficult to compete with the Gala, at Durham City, and the Odeon, at the MetroCentre.
"But we do have a loyal local audience and want to encourage these people to start coming back to us.
"Also, the offer is running for a trial period, to explore whether reducing the ticket price might help increase our audience sizes.
"Given the relatively high cost of going to see a film at other venues, we are hoping that families and groups especially, will acknowledge that big savings can be made by coming along to the Empire".
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